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Google My Business Guide

Videos

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Videos in Your GMB Profile

The video option is still a relatively new feature (it was officially launched in January 2018). Both businesses and users are able to upload videos to a listing. Many Ottawa businesses have yet to take advantage of this feature, however; it  does seem to be popular with customers; local attractions appear to have the most videos, like farmer’s markets, building towers, museums, etc.

According to Google’s current video guidelines:

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Duration: Up to 30 seconds long.
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File size: Up to 100 MB.
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Resolution: 720p or higher.

Note: We have seen videos added that are up to a minute and a half in length, so it may be the case that the 30 seconds long is the recommended duration, and you can still go over this length of time…

What you need to know:
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1. need to be filmed at your place of business

Your videos need to be filmed at your place of business. They cannot be stock videos or a compilation of cheesy stock photos with music over it (please don’t do that).

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2. any style of video

Users seem to be able to add any style of video to a listing (Example 1, Example 2, Example 3). Uploads from customers will be marked with their user name. With anything, user contributed content has the potential to be awesome or the worst. A lot of customer videos are going to be taken on their phones, often lower quality, and don’t have great sound.

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3. Users and business owners can report videos for removal.

If the video isn’t removed after you flag and report it, you can take your request further by reaching out to GMB support via Twitter, or the community forum to seek assistance/advice from a top contributor or other users.

Google can review and remove videos if the content isn’t related to your business at any time as well.

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4. Videos tab

When videos are added they will show up under the Photos section in the listing. The photos have to be selected/clicked to get to the videos. If 2 or more videos are added to the listing, it will trigger a Videos tab (that again is accessed via the photos). There is also a By Owner tab and videos added by the business can be accessed in that tab too.

Ideas for videos about your Ottawa business:

Taking into consideration the duration of 30 seconds from Google, if you’re just starting out with videos keep it simple with:

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A welcome video.
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Talk about why your company stands out versus the competition.
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A quick history of the company.
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The company mission, and goals.
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What to expect. A tour of the store.
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Video of daily operations, with customers ordering or getting a service done.
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A customer giving a testimonials.
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Interview with owner, employees, or customers.
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Tackle quick FAQ’s.