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Google My Business Guide

Business Description

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Business Description in Your GMB Profile

When it comes to writing your Ottawa business description make sure you:

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Don’t keyword stuff.
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Don’t add links.
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Don’t use all caps.

The description does not have an impact on rankings, and it’s not factored into the ranking algorithm (so stuffing it full of keywords and location terms isn’t going to give you a leg up in search results or on your competitors. These 750 characters give you a chance to provide a searcher with a quick paragraph about your company, what you offer, why you’re awesome, etc.