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Products (Beta) in Your GMB Profile

The Products Menu (similar to Services) allows businesses that don’t have the ability to integrate product feeds via Google Merchant or Pointy to add their inventory or items manually. Access to this feature is dependent on what your Primary Category is, unfortunately since this feature is in Beta we have not seen consistency with which businesses gain access to it. Some primary categories that have this feature are car dealer, roofing contractor, HVAC, self-storage facility, lawyer, or optometrist. 

If the Products feature is currently available in your Ottawa GMB dashboard, take full advantage and start testing it out. To add products simply:

Add a Product Category (ie. Used Ford Vehicles, Truck Rentals, Family Law Services, etc)
Add Product Name
Add an Image (ideal size 720 px X 720 px, minimum accepted 250 px X 250 px)
Add Price
Add Product Description
Add a Button (optional)
  • Order online
  • Buy
  • Learn more
  • Get offer
7. Add a link to your website that shares more information on your product


A unique element with this feature is that it includes both a CTA button to link to your site, and a Call button so a searcher can contact your business immediately. The Call button is added automatically to the collection, and the call will go to the primary number added to your listing.

The Products feature shows up in the Business Profile (Knowledge Panel) and in Local Finder on desktop. An “Explore collections” section will also be  added to your Business Profile. In Mobile search results, the Products Feature shows up under the navigation heading Products. Product collections don’t expire, which means any items you add to your listing will stay live in the section until your manually remove it.

1 = collection view, 2 = when you click call button, 3 = product view.

If you don’t not have access to the Products feature, you used to be able to use the Google Posts feature and create a Product Post. Both Products and Product Posts showed up in the Products section in mobile search results, and in the brand Knowledge Panel (Business Profile).