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Google My Business Guide

Advanced Information 

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Advanced Information Settings in Your GMB Profile

Since you’re already on top of having the ultimate optimized listing, take it further by adding advanced info to keep your listing(s) organized.

Store Code (optional)

If you are a multi-location business the store codes you create will help you stay organized and keep on top of your locations. You control how you want the code to appear. For instance, if Whitespark had 3 locations in Edmonton we could label them: 

WS-1, WS-2, WS-3, or

WS-Glenora, WS-Whyte, WS-Oliver, or

WS-T5J, WS-T6E, WS-T6G

You get the picture. Decide how you want to uniquely identify your locations for ease of management.

Tip: Google best practices suggest that if your business moves locations, be sure to give it a new store code and delete the old one. Don’t recycle codes.

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Label (optional)

If you’re using AdWords and incorporating local ads into your marketing mix, this label will be a major help in keeping you organized in AdWords. The label allows you to easily sync your GMB listing to an AdWords campaign, and take advantage of the location extension for your ads. It’s really to help multi-location businesses and agencies to seamlessly manage PPC campaigns linked to GMB.

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AdWords Location Extensions Phone (should use if using AdWords)

AdWords Location Extensions Phone (should use if using AdWords)

If you’re investing your money in AdWords, then you should ensure proper tracking methods. By adding a call tracking number in this field, you will have conversion data for how many users are clicking to call from your ads, and know how successful your ads really are. If you choose to leave this field empty, then by default AdWords will user your Primary Phone Number and you’ll lose the chance to properly track your click-to-call campaign.

For the Ottawa area it may be best to pick from these service areas:
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Ottawa
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Nepean
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Kanata
W
Gloucester
W
Orleans
W
Stittsville
W
Rockland
W
Embrun
W
Cumberland
W
Blackburn Hamlet
W
Carleton Place
W
Manotick
W
Greely