Google My Business Guide
Business Name within Your GMB Profile
This is the business name that you use in the real world – the one on your signs, and business cards. Your Doing Business As Name.
Don’t keyword stuff. Don’t add city names. Yes you may be located in Ottawa, but if your business name is not Ottawa Donut Shop – we recommend you don’t use the city name. This is considered spam. This can create Name, Address, and Phone Number (NAP) consistency issues and messy data. That being said, some people still add the city name to their business and get away with it. In the end it’s up to your discretion.
Keyword stuffing is still a problem because, well, it works. Google frequently checks to see if your Google Business Name is actually your real business name and will make changes to your Google Profile.