Google My Business Guide
Photos in Your GMB Profile
According to Google My Business, businesses with photos get 40% more requests for directions, “photos are a conversion factor but not a ranking factor.” Photo optimization is the cheapest way to get more mileage from your Google My Business listing. No photos, no appeal. No sense of the company.
Google will also “reward” Ottawa businesses with an additional branding opportunity in their profile. If a business has filled out all their information – hours, phone number, and so on, a small image of their business logo will appear on the right-hand side of the business profile. Essentially owners have to unlock this feature.
Photos added by business owners will be published instantly, and captions will be coming soon, so stay tuned for that and use it to your advantage to engage visitors and tell a story.